About iVoiceUp
iVoiceUp is a B2B SaaS platform that helps organizations build trust and governance through secure, compliant speak-up and case management workflows. We offer enterprise teams (Audit, Risk, Compliance, HR, Legal) a platform that helps them surface issues early, respond consistently, and close the loop reliably.
Role Summary
We’re looking for a Content Marketing Specialist to own the planning and execution of content that drives brand credibility and pipeline. You’ll translate complex governance/compliance topics into clear, high-conviction content across formats (articles, case studies, landing pages, LinkedIn, email), and you’ll work closely with Sales to support campaigns and enterprise GTM.
What You’ll Do
Content Calendar and Strategy
•Build and manage a monthly/quarterly content calendar aligned with GTM priorities
(industries, regions, campaigns).
•Create content themes that support the full funnel: awareness → consideration → conversion → retention.
Content creation
Write and publish high-quality content including:
Blog posts / thought leadership
Landing pages and product pages
Case studies, one-pagers, pitch collateral
Email newsletters and nurture sequences
LinkedIn content for the company page + leadership (CEO/CMO/etc.)
Maintain and update content across key channels (website, blog, email, social) to ensure consistent brand voice and business impact.
Cross-functional enablement
•Partner with Sales/CS to turn customer insights into proof: objections handling, industry pages, competitor comparisons, FAQ packs.
•Support campaigns with content assets (webinar kits, event follow-ups, lead magnets, email sequences).
Editorial excellence & brand consistency
• Ensure content quality: clarity, structure, tone, accuracy, and consistency.
• Coordinate with design (or create lightweight visuals) to repurpose content into social carousels, short videos, and sales assets.
Success Metrics (KPIs)
• Growth in qualified organic traffic and impressions (target keywords)
• Increase in content-driven conversions (lead magnet downloads, demo requests)
• Engagement on LinkedIn (company + leadership), email open/click rates
• Sales enablement adoption (usage of case studies/one-pagers) and assisted pipeline influence
• Content production velocity with consistent quality (e.g., X blogs/month, X assets/quarter)
Requirements
• 2–4 years experience in content marketing/content writing in B2B tech or SaaS (strongly preferred).
• Excellent writing/editing skills in English; Arabic is a strong plus (bilingual content capability is valuable in the region).
•Ability to manage multiple content projects simultaneously and hit deadlines.
• Comfortable working with stakeholders across Marketing, Sales, Product, and Leadership.
•Portfolio of published work (articles, landing pages, case studies, newsletters, LinkedIn
threads, etc.).